"The Kiss Test" - Eben Pagan's #one Copywriting Secret Revealed

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Last Thursday, I had the privilege of attending Altitude's Million Dollar Advertising and marketing Makeover seminar with Eben Pagan. If you do not know who Eben Pagan is, properly.... let's just say that Mike Dillard and hundreds of other best tier marketers are his Advertising and marketing students. If that does not get your attention, he goes by the pen name "David DeAngelo" in the Dating Tips niche and generates over $20 Million per year in sales from DoubleYourDating.com.

Properly as component of this exclusive chance, Eben was putting attendees in the "hot seat" live on stage. He would literally bring a person on stage, flash their web-site on the major screen and redesign your Marketing and advertising technique, your copywriting, your website design and support take your Advertising from ZERO to $MILLIONS in under 15 minutes.

Nicely, I was one of these lucky entrepreneurs who got put in the "hot seat" and it was badass! Eben generally charges $10,000 for the very same sort of Advertising makeover in private, so obtaining torn apart in public was nicely worth the monetary savings.

Initial, issues went properly. He analyzed my sales page and complimented it on the format and then proceeded to ask me questions about my market, the methods I use in my market, and following about 5 minutes he got into tearing my sales page apart.

Just after he worked via my headline, he went into what I ought to put into the body and off the leading of his head began telling me Precisely what he would like to see in my sales letter... and about 30 seconds into him speaking I began obtaining goosebumps... I had a thought run by way of my head, "Holy Cow! Eben Pagan is writing my sales letter..."

So I created certain not to open my mouth and let Eben speak uninterrupted for as lengthy as he wanted to go.

He then stopped immediately after a couple of minutes and asked me if there was anything I wanted to add. I responded, "Nope. You fairly a lot just wrote my sales letter". His reply, "Then I guess we're carried out here then". We shook hands and I left the stage to applause and dozens of individuals wanted to get my enterprise card. (I guess I somehow impressed them with my silence).

Even though it would be impossible for me to explain the whole methodology Eben employed to write my sales letter in a brief write-up, he did give me the most crucial secret he uses in his copywriting and I wanted to pass that along to you.

Throughout the initial exchange he asked, "What's your top visitors source?" I replied, "Google AdWords is hands down the most consistent and dependable." "What's your leading Google AdWords strategy, which has worked top for you and which any network Advertising and marketing newbie could use and get immediate outcomes?"

Eben asked. I answered his question and he stated, "Put that into your sales letter. Put the top strategy you have and give it away for free of charge inside the copy of your sales letter." Now I have to admit I was reluctant to even tell Eben Pagan about my strategy, a lot much less give it away to everybody who visits my web site. But that was Specifically what he was asking me to do.

I was a bit concerned about giving away my 'bread and butter' strategy, but then the light bulb went off in my head. He explained that by putting your leading strategy very first, which any newbie can use, you are accomplishing a number of issues, which 99.99% of sales letters fail to do:

1. You are finding the prospect to read your sales letter, due to the fact you are embedding useful content amongst your sales presentation.
2. You are gaining their trust and gaining credibility, mainly because the prospect will be thinking, "Gee, if this is what he's giving away, I can only envision the value I'll be finding if I paid him to show me far more."
3. Psychologically, you are immediately turning your self into "their guru", simply because amongst a sea of 'snake oil salesmen', you have given them some thing they can implement instantly, get outcomes and your prospect will have a natural tendency to come back to you for a lot more, forever. (Considerably like I come back to Mike, Although he gets to siphon additional money from my wallet with every new promotion.)

What produced that session even much more awesome was that I knew Eben was showing me how to do some thing he, himself, uses in his Advertising for Double Your Dating - a $20 Million enterprise.

As my friend Jim Yaghi properly pointed out, in David DeAngelo's sales page, Eben presents away a strategy which any guy can use to immediately know if a girl is ready to be kissed or not. He calls it the "Kiss Test". Eben was telling me to use my version of the "Kiss Test", which presents awesome value, immediate outcomes and is uncomplicated to do.

So subsequent time you sit down to write a sales letter, get started with your leading simple to do strategy and give it away for totally free. It is Eben's $20 Million copywriting secret.